Make BI Stand for Business Improvement
Last updated: 19 January 2025
Thank you for visiting Count.
This Notice provides you with information about how we use your personal data, which we might receive in connection with your use of Count, our website count.co (the Site), or otherwise in connection with our business. When we refer to you we mean any individual outside our business - you could be one of our users, a supplier, a referrer or anyone else. We've tried to make things as clear as we can, but if you would like to clarify anything please get in touch.
We or us means Count Technologies Ltd, a company formed under the laws of England & Wales with registration number 10061321. Its registered office address at Office 1 Brunswick House, Brunswick Way, Liverpool, Merseyside, England, L3 4BN.
This Notice only covers personal data of which we are the data controller. It does not cover personal data contained in our users' workspaces and notebooks hosted in Count. We are a data processor in relation to that personal data, which means it is subject to additional protections and controls set out in our Terms of Use. To clarify:
Full details are set out in the relevant sections of this Notice below, but keeping it brief:
1.1 If you are a registered user of Count, we may handle personal data such as your name, contact details, information about your business, and documents and correspondence relating to the services provided by us (such as emails to and from you). We call all of this service data, and we use it for the purposes of providing our services and for record-keeping and user management purposes.
1.2 When you communicate with us, or vice versa, and whether by letter, email, through the Site, through social media, signing up for one of our mailing lists, or otherwise, we may handle personal data contained in or relating to that communication. This may include content and metadata associated with the communication, as well as any contact details you provide to us such as your first and last name, email address, phone number, job title, address or social media username. We call all of this communication data, and we use it for the purposes of communicating with you and record-keeping. If you are a user or prospective user, then we may also use communication data to provide you with occasional news about our business and services: you can opt out of receiving further news at any time.
1.3 We may handle personal data relating to transactions, such as bank account details, contact details, transaction data or associated documents (POs, bills, invoices) in relation to payments made by us to you or by you to us (transaction data). We use this to make and receive payments and to keep proper records of the relevant transactions. We do not collect or process your credit or debit card details when you make payments through the Site. We use Stripe as a payment processing service provider in connection with Count and it is Stripe who will collect and process your card details. For more information, see https://stripe.com/gb/privacy.
1.4 We will receive and handle certain personal data in order to open, maintain and administer your Count account, such as your login details. We call this account data, and we process it for the purposes of administering your account.
1.5 We may automatically collect data about your use of the Site (usage data). This may include your geographical location, browser type and version, IP address, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your use. We process usage data for the purpose of improving our Site and analysing how it is visited and used. Generally, usage data is anonymised and does not constitute personal data.
1.6 In relation to registered users of Count we may collect user metrics, which might include (for example, and as a non-exhaustive list) subscription and revenue data, which Count features are being used by particular organisations or users, how often users are active, whether users are completing or dropping from particular flows (like sign-up or configuration flows), how long it takes users to adopt new features or how quickly features are abandoned. We call all of this metric data, and it is used by us to improve Count and our business processes. When we collect metric data, we will not view any of the contents of the data hosted by Count in your workspaces or notebooks. For example: our metric data might tell us that a user's notebook contains a number of image files or charts, which helps us know how often those features are used, but it will not show us the contents of an image or chart.
1.7 Your personal data may be provided to us by someone other than you: for example if your employer has a Count account under which they manage a workspace, and they wish to add you to their team, then they might input your personal information in connection with their use of that account. Normally this data will be communication data or service data as described above and will be processed by us for the purposes described above.
2.1 We have set out below a description of all the ways we may use your personal data. We're also required by law to identify the legal basis on which we handle personal data. These legal bases are set out in Article 6 of the General Data Protection Regulation (GDPR). When we process personal data on the basis of our legitimate interests then we also need to identify those legitimate interests and have done so below.
2.2 Please note, we may process your personal data on more than one legal basis depending on the specific purpose for which we are using your data.
3.1 We may disclose your personal data to our insurers and/or professional advisers to take professional advice and manage legal disputes.
3.2 We may disclose personal data to our service providers in connection with the uses we've described above. For example, we may disclose:
3.3 We do not allow our data processors to use your personal data for their own purposes. We only permit them to use your personal data for specified purposes, in accordance with our instructions and applicable law.
3.4 We may also disclose your personal data where necessary to comply with law.
3.5 If any part of our business is sold or transferred, your personal data may be disclosed to the new owner.
4.1 Our servers that store personal data are located in the EU and the US, and some of the service providers discussed above may be located outside the UK or may transfer your personal data to their own service providers located outside the UK. Whenever we transfer your personal data to services providers outside of the UK, we ensure a similar degree of protection is afforded to it by ensuring that the following safeguards are in place:
4.2 We may also transfer personal data outside the UK from time to time:
We have put in place appropriate security measures to protect your personal data (more information on some of the measures we use can be found in our security page). We also have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where required by law.
6.1 We will delete personal data when it's no longer needed, and in particular:
6.2 We maintain system backups for disaster recovery purposes and may retain those backups for up to thirty (30) days. That means that information which is deleted from our live systems may still remain in backup for up to thirty (30) days.
6.3 We may retain your personal data longer where necessary to comply with law or in connection with any legal claim.
7.1 You have rights under data protection law — they are complex, and subject to exemptions, and you can read guidance from the Information Commissioner's Office at www.ico.gov.uk for a fuller explanation of your rights. In summary, though:
Where we have relied on your consent for the collection, processing and transfer of your personal data for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. You may withdraw your consent by emailing [email protected]. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.
The provision of personal data is not a statutory requirement, however it may be required if we are providing you with services or products when you are a registered user of Count. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
8.1 You can think of cookies like stamps. Every time you visit a site, that site puts a stamp on you so they can keep track of how many times you've visited, how long you've spent there, and what you've done. That lets the site show you things which are relevant to you, based on information you've entered and stuff you've looked at. All cookies expire no later than one year after they placed on your browser; some are set to expire earlier.
8.2 We use two types of cookies, 'Session' and 'Persistent' cookies:
8.3 Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
8.4 We use these kinds of cookies:
8.5 The table at the end of this privacy policy at Schedule 1 provides an overview of the cookies used on our website, including details of who sets each cookie, its purpose, when it expires, and, if relevant, how you can find out further information.
8.6 You can choose which cookies we can set by confirming your preferences when you access our website. In addition, most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. Exactly how to do it depends on your browser or phone settings. Try looking in your 'Help' section, the support pages from your browser operator, or searching for 'How to block cookies'. Unfortunately, except for Analytical Cookies, if you do turn cookies off, you won't be able to log into Count. You will still be able to view anything that's publicly available though.
9.1 The Site may contain links to third party sites and refer to third party service providers and other entities. If you follow a link to any third party website or deal with any third party entity referred to on the Site, then they may have their own privacy and cookie policies, and we are not responsible for their use of any personal data which you may provide to them.
9.2 We do our best to ensure the security of personal data provided to us (and to use only reputable service providers), any transmission of data via the Internet is by its nature insecure and we cannot guarantee the security of any personal data you provide to us.
We may update this Notice from time to time by publishing a new version on the Site. You should check occasionally to ensure you are happy with any changes to this Notice, although we may notify you of material changes to this Notice using the contact details you have given us.
We have appointed Brennig Williams as our Data Protection Officer to oversee compliance with this privacy notice. If you have any questions, comments or requests regarding this Privacy and Cookie Notice or our use of any personal data you provide to us, you can contact us using the contact form or support page on the Site or at [email protected] or contact our data protection officer at [email protected].